Why is web traffic attribution important to determine?

Question

In the context of this exercise, why is web traffic attribution important to determine?

Answer

Web traffic attribution lets businesses or services find out what website a user was on before they came across their site. This is important for the businesses to know because it tells them what sites or ads attracted or brought users to their website. By knowing the sources of highest web traffic attribution, the businesses can then focus their efforts there, or use a similar strategy to increase traffic to their website.

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