What are some ways that probability in data science is used in large companies?


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Question

What are some ways that probability in data science is used in large companies?

Answer

Probability is used for many applications in different fields and companies around the world.

One of the most common applications of data science is for advertisements. By using probability, companies determine what kinds of ads are most relevant for a user. For example, YouTube and Facebook ads.

Similarly, probability is also used for e-commerce companies like Amazon, to determine what items to present a user based on their purchase history.

The video-streaming site Netflix uses probability to match titles that you might watch, and will also change the artwork for shows to receive more clicks.

Probability is also fundamental to areas such as machine learning which is applied in applications such as Google Deepmind, AlphaGo, and self-driving cars.