Marketing Attribution Analysis with SQL

Could you please suggest some improvements?

I need some time to understand why the first touch campaign list is much shorter (some dropped off), and also analyze the funnels of each campaign to know the best investments

Marketing Attribution Using SQL Data.

I can help you with that.
If you still need the info: Not every campaign has a first touch for any given user, some are re-targeting campaigns which as their name imply won’t have any first touch. You could run a query to count distinct page_name and group by campaign. This way you will see that some have 4 items some have 2.

A small improvement to your presentation: state which ones you chose to reinvest in, make it big and easy to read to give the audience a sense of urgency or acceptance and to make it easier for them to re-invest in those campaigns

CoolTShirts marketing attribution

Please feel free to give me any feedback