FAQ: First- and Last-Touch Attribution - Last Touch Example

This community-built FAQ covers the “Last Touch Example” exercise from the lesson “First- and Last-Touch Attribution”.

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Hey, when we say LAST TOUCH, does it mean the last time someone touched the site, or does it mean it was indeed THE LAST time someone visited the website and never turned back??

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Not sure if this is relevant but how is it that you get people coming into the site and going straight to the checkout page? Don’t you go to the landing page every time you click on a link to the website?

I think we’re supposed to find the visits from all sources. The answer it wants is limiting the query to just Buzzfeed. I think.