Hey guys, so I am a full-time digital marketer (did not follow the most conventional path to get here, but here I am either way). I have been looking to get into programming for some time, but ideally I would like for it to be applicable to my everyday needs that have to do with digital marketing and making decisions based on customers’ interactions/data (both business positioning and seeing how well our website features work/don’t work for customers). Is the “data science” route the way to go here?
A friend of mine also described to me the other day what he does with AWS Architecture - which is quite a different animal, but seems like being a good coder can really help with getting into this, and I think this may be of interest to me in the future - would I be able to find my way to this, through data science route or not/is this a completely different thing and has nothing to do with learning code at codeacademy at this stage?
Would appreciate any advice, thanks!
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hey, ‘therussianmarket’,
First of all, I wanted to point out that I’m also a full-time digital marketer.
I think the course would be definitely a good addition to your skill set. (To be honest, I didn’t know it was on Codecademy until you mentioned it :p)
Having insights into business data flow is always a good thing.
As in the last question: being a coder helps to solve certain issues and can help you with workarounds like mining data, rapid prototyping.
Good luck with the decision making 
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Thanks Philip, it definitely can’t hurt, was just wondering if anyone has had experience with this before! Thanks for the input!
Programming is a very versatile and very good direction. For example, you can write a program that will be able to send e-mails or structure the entered data.
You can write a neural network that will collect all the information from the Internet, but it is a very difficult task. But robots cannot completely replace humans. We tried to automate the search for new customers, but it was impossible. That is why we turned to Belkins because these guys are real experts in lead generation.
The course will undoubtedly be an excellent addition to your skill set. The field of digital is one of the critical factors for the success of a promotion. Such advertising is used in literally every sphere of modern business.
Digital marketing has changed a lot in the past few years. During the isolation from the COVID-19 pandemic, many companies switched to online, so e-commerce businesses have become very popular.
Because of this, there has become a shortage of professional marketers who can market products and services. I’m sure the Codecademy course and learning the SMM panel will be a great addition to your skill set. You can learn more about this platform at nlosmm.com. These skills will help you find potential clients and become an indispensable employee.
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You’ve got some exciting plans ahead! Learning programming can definitely be beneficial for your digital marketing career, especially when it comes to leveraging customer data for business decisions.