Marketing Attribution Capstone Project -- Peer Feedback

Hi there! I think I did pretty well on this, but I’d love to hear whether my reasoning for the five campaigns I chose was sound.



Hi! Nice presentation! I came up with similar conclusions, yet I’m wondering how to make a query that would combine which first query eventually led to purchase? That could possibly tell us more about effectiveness of the campaigns more than sole number of visits. Any ideas how to do that? All the best, Veronica